
Last time I talked about goals as part of a Covid action plan and this week I’d like to highlight a business tactic that will help you focus on the future and that is business objectives.
Objectives are the actions you take to make your goals a reality. Many people are confused about the difference between goals and objectives and worry it’s just more business jargon. There are clear differences between them.
Goals establish where you intend to go and tell you when you get there. The more carefully you define your goals, the more likely you are to adopt good habits and achieve what you wanted to accomplish in the first place.
Objectives on the other hand are the specific steps you and your company need to take in order to reach each of your goals. They specify what you must do and when by.
Put simply, goals tell you where you want to go, while objectives then highlight exactly how to get there.
For example, your goal might be to attain 10 new clients in the next three months.
Your objectives could be:
Together, goals and objectives create a route map for your company’s future. Without them, you are at risk of taking the wrong direction and wasting precious resources.
To set the best objectives possible, you need to take these steps:
The most important piece of advice I can give you is keep it simple. Don’t make the objective setting process too complex or bureaucratic. It should be a fun and energetic part of your business and marketing action plans. They should always focus on what’s easy to follow and be relevant.
Setting business objectives is about creating the platform for taking more effective action. Many businesses take actions, but the real winners are those that take the right actions.
This objectives template may help you be one of those winners.
What is the Objective? |
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How is it specific ? |
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How will it be measured?
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What does success look like?
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What does failure look like?
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Why is it relevant to the business or marketing plan?
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Who will achieve this?
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When will this be achieved by? |
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What resources are allocated to achieve this?
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