Social media is a wonderful way to communicate your ideas, your products and your business or all three.
It is no dark art, no matter what some people will tell you.
Anyone with some thought and creativity can use it and especially Twitter to take the way they communicate to a new and improved level.
Last time I discussed the power of Twitter now I’d like to show you simple ways in which to make your social media more impactful.
The culture of Twitter soon becomes apparent through regular use but as more and more people embrace social media and Twitter in particular to communicate, let’s look at some tips that can help you enjoy it and gain more followers:
When you start, have a complete biography and have a picture, people want to know who you are and what you do and how you can be part of their community. Even if you’re on Twitter a while please ensure you have your biography updated and please, please, please use a picture.
It’s helpful to be as transparent possible to ensure Twitter has no implications for you or your business account.
Be yourself. It is ok and welcome to be different on Twitter. Life can be boring enough without making social media a yawn.
It’s okay to follow people you don’t know on Twitter. They can choose whether or not to follow you back. I’d suggest you follow people who can educate, inform and influence your ideas.
It’s okay to unfollow people on Twitter. Unfollowing doesn’t automatically mean “I don’t like you.” There are many other reasons as you will no doubt find out!
It’s okay to @reply someone a question or comment vs direct message, especially if it’s an idea where others might weigh in or add a perspective.
It’s better to direct message someone if you’re making 1:1 plans or having a very focused, personal conversation.
Promoting others and talking with others is a great way to show your participation to the Twitter community.
You don’t have to read every tweet.
You don’t have to respond to every @mention.
You aren’t obligated to reply to every direct message, however, the more you can respond, the more people tend to stay with you and build relationships.
When retweeting other people’s works, it’s okay to truncate a bit to be able to retweet.
Please preserve the link and also the original person’s Twitter name. I’d also urge you to read every tweet thoroughly that you plan to Re tweet. This ensures you agree with the content, sentiment and tone of the tweet and don’t fall into the trap of endorsing a view that can be detrimental to your own views or the image of your business.
If you’re running a customer service Twitter account, it’s polite to follow back the people following you.
People might unfollow you if you tweet excessively or bore them to death!
Check your links before you tweet them!
Use a URL shortening tool such as bit.ly to link to web pages in your tweets
If you are on Twitter be sure and follow us at www.twitter@glassaghconsult
If not why not try the growing world of Twitter you can join here at www.twitter.com
John Joe McGinley March 2018
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