You may be zooming but are you blogging?

Virtually all businesses, face major new challenges in the way they manage workflow, communicate with colleagues and clients and generally run their organisation.

No matter what business your in it's about service, it’s what we provide and it’s what we charge for. Key elements of that service include professional expertise and the experience gained providing help and solutions for clients, their friends and family. The challenge for many businesses is twofold.  How do I sell and promote my experience and expertise and then how do I make this real for existing and prospective clients?

Prior to the crisis some businesses realised the need to offer online communications and videoconferencing with millennial clients who didn’t want to meet or shop face-to-face. 

Many businesses are now conducting Zoom sessions and GoToMeetings with all their clients and, again, the experience has been generally positive.

I’d like to explore another marketing method that more and more firms are adopting to communicate and engage with their clients and potential future relationships, which is blogging. 

Blogging can be the foundation of any content marketing strategy, when done correctly, it enables customers and potential customers to engage with your brand much more effectively than traditional marketing channels.

They're an excellent way for any business to showcase its expertise, drive additional traffic to their existing website or the site of strategic alliances. 

Blogging also gives business leaders a chance to showcase their thoughts and ideas. It offers a platform to show thought leadership and communicate views on industry issues. An added benefit is the opportunity to showcase the personality and human face of a business.

However, the most important benefit of a business weblog is that it allows you to connect directly with your clients in these challenging times. 

Why a business blog makes sense

• Blogging is easy - simply write your thoughts, link to your web page, and publish to your blog, all at the push of a few buttons. Blog software companies such as WordPress or BlogSpot offer easy blogging tools to get started.
• Blogging saves money - for small business owners without the time to learn web html or the money to hire a designer/developer, blogging offers an inexpensive method to get communicating with your clients
• Blogging is quick - most businesses don’t update their website frequently. A blog allows you to provide up-to-date information to your customers quickly and easily. It’s much easier to update a blog than your website, and it requires no special technical skills.
• Blogging shows you're for real - they provide you with a chance to share your expertise and knowledge with a larger audience.
• Blogging increases your visibility in search engine results - as you blog about topics, you increase your business visibility in search engine results for those topics. A business blog with posts written around your most desired search results raises your visibility, making it easier for potential customers to find you.
• Blogging can position you as the expert - your blog gives you the platform to demonstrate the financial expertise and service you can offer your existing clients and promote you to potential prospects.
• Blogging can make you money – a blog can be an integral part of your on-going service proposition and can be included in any or all of the propositions you offer clients.

For an example of a business blog why don’t you check out mine. It might give you the inspiration to start your own. Glassagh Blogs