Virtually all businesses, face major new challenges in the way they manage workflow, communicate with colleagues and clients and generally run their organisation.
No matter what business your in it's about service, it’s what we provide and it’s what we charge for. Key elements of that service include professional expertise and the experience gained providing help and solutions for clients, their friends and family. The challenge for many businesses is twofold. How do I sell and promote my experience and expertise and then how do I make this real for existing and prospective clients?
Prior to the crisis some businesses realised the need to offer online communications and videoconferencing with millennial clients who didn’t want to meet or shop face-to-face.
Many businesses are now conducting Zoom sessions and GoToMeetings with all their clients and, again, the experience has been generally positive.
I’d like to explore another marketing method that more and more firms are adopting to communicate and engage with their clients and potential future relationships, which is blogging.
Blogging can be the foundation of any content marketing strategy, when done correctly, it enables customers and potential customers to engage with your brand much more effectively than traditional marketing channels.
They're an excellent way for any business to showcase its expertise, drive additional traffic to their existing website or the site of strategic alliances.
Blogging also gives business leaders a chance to showcase their thoughts and ideas. It offers a platform to show thought leadership and communicate views on industry issues. An added benefit is the opportunity to showcase the personality and human face of a business.
However, the most important benefit of a business weblog is that it allows you to connect directly with your clients in these challenging times.
For an example of a business blog why don’t you check out mine. It might give you the inspiration to start your own. Glassagh Blogs